Monday, November 29, 2010

New crop executives dominate big four U.S. magazine companies

The Sunday New York Times looked at the turnover in management at the four largest U.S. magazine companies, noting that it will be the first time in a  decade and a half that they will all have new leadership. It's a story well worth reading. 
...There is little doubt that the next generation of magazine company executives is confronting a media landscape in which the margin for error is far smaller, and uncertainty about whether readers and advertisers will remain loyal is more palpable than ever.
One of the themes in the article is that most of the executives are talking about "fair value", by which they mean perhaps there will be fewer buyers, but those will be willing to pay more for good, original journalism and other content. 



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