Monday, November 29, 2010

Groupon, just discovered by Canadian publishers, said to be bought by Google

[This post has been updated]Just as magazine publishers in Canada have cottoned onto the joys of couponing, the company that provides the service, Groupon, has beenhas been reported to have been purchased by Google for a reported $2.5 billion.
Recently B. C. Business and This magazine both did one-day subscription offers, apparently very successfully, using the online couponing service's huge databases. Other magazine are following suit.[e.g. Ski Canada just did it today.]
There was a recent article on e-Media Vitals that examined some ways publishers are catching on to e-coupons as a tool for audience building.

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4 Comments:

Anonymous Mr. Alan said...

um, Google has still yet to buy Groupon...

http://dealbook.nytimes.com/2010/11/30/google-is-said-to-be-close-to-buying-groupon/

8:58 am  
Anonymous Anonymous said...

Check your facts! This hasn't happened (yet).

2:01 pm  
Anonymous Mr. Alan said...

actually, the latest has Groupon debating whether to accept Google's takeover buy, or to proceed with launching an IPO.

8:28 am  
Anonymous Mr. Alan said...

update:
Talks between Google and Groupon have ended, derailing what would have been a huge $6B acquisition. The social-buying site apparently wants to go it alone and will now begin a new funding round (and keep options for a future IPO open).

11:37 am  

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