Monday, January 10, 2011

Surge in Q4 buoys U.S. magazine ad sales

Magazines in the U.S. saw a surge in ad pages in the 4th quarter of 2010, ending down only about 1% for the year, according to the Publishers Information Bureau (PIB) data, reported by Folio:. Automotive ad pages jumped 16.9 percent, with General Motors Corp. leading, spending $385.4 million in 2010, up 56 percent from 2009.
Ad page performance, 12 categories, 2010 versus 2009
  • Toiletries and Cosmetics: +11.6%
  • Food & Food Products: -3.5%
  • Drugs & Remedies: -2.5 percent
  • Apparel & Accessories: 0%
  • Retail: +1.5%
  • Media & Advertising: -3.0%
  • Automotive: +16.9%
  • Home Furnishings & Supplies: +0.7%
  • Direct Response Companies: -9.3%
  • Financial, Insurance and Real Estate: +9.3%
  • Technology: +2.4%
  • Public Transportation, Hotels & Resorts: -9.5%
Source: Publishers Information Bureau

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