New Edmonton magazine Be Fabulous! launched to serve 40+ women

A new print magazine is being launched in Alberta, aimed at inspiring and empowering women 40-plus. It's called Be Fabulous! and according to a press release it's the creation of Dianna Bowes, an Edmonton entrepreneur who is behind a women's group of the same name and associated Fabulous@50 trade show and website. It is published by Gryphon Publishing and designed by Creative on the Move, both owned by Bowes. 

The digest-sized magazine is a controlled circulation title with a circulation of 10,000 copies, 6 times a year, made available at retail outlets and as part of a Fabulous@50 membership.Bowes says she hopes to expand from the Edmonton market and make the magazine available across Alberta in the future.

Dianna Bowes

“The magazine was designed digest size so it can fit in a purse for the convenience of the on-the-go woman,” said Bowes. “Women of this age are the healthiest, wealthiest and most vibrant demographic to hit middle age; they are at the top of their careers or running their own businesses, but they are also faced with tremendous changes and choices. Our content will give them short articles on relevant topics with links and contacts to find out more."