Thursday, March 31, 2011

Bensimon Byrne agency cleans up at Magazines Canada's Best on Page ad awards

Magazines Canada has announced the winners of its 2011 Best on Page awards, honouring the very best in magazine advertising from across Canada and around the world. The awards were presented Thursday night at the Allstream Centre in Toronto.
Cleaning up was the Toronto advertising agency Bensimon Byrne, which won Best in Show, Best Full Page or DPS and Most Innovative for their ad for Ultimate Fighting Championship. The winners were:
  • “Face Punch” for Best Full Page or DPS. Advertiser, Ultimate Fighting Championship; Agency, Bensimon Byrne; Creative Director, Ian MacKellar; Copy Writer, Joe Musicco; Art Director, John McDougall.
  • “Tourism PEI” for Best Magazine Campaign. Advertiser, Tourism PEI; Agency, Grey Canada; Creative Director, Carl Jones; Copy Writer, Bill Parker; Art Director, Gerald Schoenhoff.
  • “Face Punch” for Most Innovative. Advertiser, Ultimate Fighting Championship; Agency, Bensimon Byrne; Creative Director, Ian MacKellar; Copy Writer, Joe Musicco; Art Director, John McDougall.
  • “Face Punch” for Best of Show. Advertiser, Ultimate Fighting Championship; Agency, Bensimon Byrne; Creative Director, Ian MacKellar; Copy Writer, Joe Musicco; Art Director, John McDougall.
Judges for the awards were
  • Israel Diaz, EVP, Chief Creative Officer at Young & Rubicam Canada
  • Deborah Prenger, VP, Creative Director, Dentsu
  • Doug Robinson, Chief Creative Officer, doug & serge
  • Nancy Vonk, Chief Creative Officer, Ogilvy & Mather

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