Rogers launches magazine for the wealthy called Canadian Capital

Rogers Publishing has launched a new magazine aimed at Canadian entrepreneurs. It's called Canadian Capital and has a companion website called Capitalmagazine.ca.

 The new quarterly is designed to meet the special needs of business owners in a complex world of building and managing wealth, says a release. The first issue's cover story features clothier Harry Rosen talking about handing over the reins of his business to his son, Larry.

"This audience has a huge appetite for unbiased advice," says Canadian Capital executive editor Philip Porado. "Many of them have worked so hard on their businesses, they haven't had time to focus on managing, growing and enjoying their wealth. We have access to the experts who can show them how."

The new magazine, which as a circulation of 35,000 and is being distributed to a controlled list of business addresses,  keys off Rogers' considerable stable of financially related publications such as Advisor's Edge and Benefits Canada. Interested readers can also subscribe through an RSS feed or by receiving  a weekly e-letter.

"Given our long-standing relationships with the financial community, Canadian Capital and Capitalmagazine.ca are natural extension for us," says publisher Donna Kerry. "We're leveraging our connections to bring readers valuable expert guidance they can not get anywhere else."  

The editorial focus is indicated by the tag line Plan, Prosper, Provide and the inaugural issue profiles execs who developed second careers in philanthropy, people who reinvent themselves after they retire and how to calculate multiples when selling a business. Content will also be about planning a legacy, building and managing family wealth and transitions in businesses.