Flat Q2 ad page sales figures reported for U.S. magazines

Data from the U.S. shows that first half advertising page sales for magazines are up 1.3% from 2010, although Q2 sales were basically flat at 0.3% increase over the same quarter a year earlier. Q1 sales had been up 2.5%. The data is from the Publishers Information Bureau and was reported by MediaDaily News.

2011 has seen a continuation of a previous trend, which saw both losses and gains concentrated in a relatively small number of titles. In the first half of the year, 73 titles of the 212 tracked by the PIB saw ad pages increase or decrease more than 10%, with the rest experiencing smaller changes.

Specifically, 33 titles saw ad pages decline 10% or more in the first half of 2011, while 40 grew 10% or more. Sixty-nine titles saw ad pages grow less than 10%, and 59 experienced ad page declines of less than 10%.