Canadian Geographic outsourcing all but editorial and ad sales to St. Joe's
[This post has been updated] Canadian Geographic Enterprises is outsourcing production, circulation and consumer marketing of Canadian Geographic and Canadian Geographic Travel to St. Joseph Media, effective October 1. While the editorial of the magazine will still be handled out of CGE's Ottawa headquarters, starting with the November issue, both magazines (and related special interest publications) will also be printed, bound and distributed by St. Joseph Print. [Update: Ad sales will continue to be handled by CanGeo's staff in Toronto and contract sales reps.]
“We are looking forward to working with St. Joseph Communications’ team of seasoned professionals in the years to come as we continue to expand our publishing activities,” says André Préfontaine, executive director of the Royal Canadian Geographical Society and president and publisher of Canadian Geographic Enterprises in a release.
St. Joseph Media and St. Joseph Print are divisions of St. Joseph Communications, the owner of some of Canada's leading consumer magazines, including Toronto Life and FASHION. The deal has interesting synchronicity because many of the St. Joe's consumer publishing properties were acquired in 2001 from Key Media, which in 1995 had entered into a joint publishing arrangement with the Royal Canadian Geographic Society to create Canadian Geographic Enterprises.