enRoute magazine launches new look and features with October issue
Seat pockets on all Air Canada flights starting tomorrow will have a new-look enRoute magazine after a complete makeover by art director Nathalie Cusson and associate art director Tania Chiarotto. The magazine was relaunched at an event in Toronto this week and in a release the editor-in-chief Ilana Weitzman says that it includes new departments and new front-of-the-book features as enRoute beefs up its service aspects.
One new feature is Ask a Frequent Flyer, a column in which a reader panel of same answer readers' travel questions from personal experience.
The cover redesign shows the magazine's coverlines contained in a vertical colour swatch reminiscent of a luggage tag. The October issue cover image is a photo by Chris Nicolls, shot in Mexico City, presented on a new stock with a combined matte and glossy finish.
Of course, you don’t want to mess too much with a good thing [says the release]. “The new enRoute expands on the qualities – including award-winning journalism, design and photography – that have already made the publication a favourite of close to a million readers a month,” says publisher Lyne Farley.enRoute is published by custom publisher Spafax, based in Montreal.