Tuesday, October 04, 2011

The power of magazine brands applied to restaurants and clubs by Condé Nast

Vogue Cafe, Moscow
A while ago we reported on the rollout of the eponymous restaurant and general store in Truro, Nova Scotia by Saltscapes magazine. 
The idea is similar, only the scale is different as this restaurant thing is catching on worldwide. Condé Nast, the publisher of Vogue and GQ, opened a branded cafe, bar and gentlemen's club in Moscow last year and is planning to put  Vogue Cafés in Kiev and Istanbul soon. According to a recent story in Media Week,
Stuart Nielsen, director of restaurants for Condé Nast International, said: "Turkey and the Ukraine are both exciting emerging markets with a strong appetite for luxury brands in retail and hospitality. Vogue Café and GQ Bar address this powerful consumer desire."
Condé Nast is working in partnership with the Otrada Luxury Group in the Ukraine, and the Dogus Group in Turkey, to launch the outlets.
Nielsen said more openings would be announced in the coming months, including in Asia, the Middle East and Latin America.
Condé Nast is also planning to launch a line of Vogue-branded fashion courses in London.

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