The rich are not like you and me; they have bigger boats & a "superyacht" magazine

Owners and prospective owners of "superyachts" (no small yachts need apply) will be interested, we're sure, in the launching of a new publication called 360º Magazine.

It's about global business, wealth management trends and luxury lifestyle and it's aimed at 10,000 "ultra high net worth individuals collectively worth more than £300bn".

Yachting Partners International (YPI), one of the world’s leading superyacht brokerage houses, used London-based Progressive Customer Publishing (PCP) to launch it (this is the same company which owns UK Press Gazette.)

It was launched at the 21st Monaco Yacht Show and 60% of the copies will be distributed in Europe, the Middle East and Asia, with 20 per cent going to the US, twice a year. It will have no advertising; the premier issue is sole-sponsored by Merrill Lynch's wealth management division and the sponsor's logo is on the cover. So, more of a sophisticated brochure than a periodical.