Former Western Living editor to help lead Globe custom content strategy

Charlene Rooke

The Globe and Mail has dipped once again into the world of magazines for talent, this time to drive its content marketing and "branded content" growth.

Charlene Rooke, who was editor-in-chief of Western Living magazine and most recently was executive editor of custom brands at custom publisher Spafax Canada has joined The Globe in the newly created role of group editor, custom content group. She will lead the overall strategy for custom and branded content initiatives, reporting to Teena Poirier, who has been appointed to an expanded role as director, content marketing. Also promoted is  Simon Beck to senior editor. He will continue to be responsible for automotive content. 

Recently, The Globe hired away the founding editor of Swerve magazine at the Calgary Herald, Shelley Youngblut, to become its western editor.