Operating revenues for advertising and related services in 2010 were up 2.2% and reached almost $7 billion, according to information released by Statistics Canada. The increase was attributed mostly to display advertising services, which saw a 17.3% increase, largely due to the use of new technologies (read: online advertising). (See summary table)
- Salaries, wages and benefits fell 3.2% while operating profits rose to 11% from 9% in 2009.
- Ad agencies got most of the operating revenues (41.2%), though they also saw the largest decrease in revenues compared with 2009, which went down 2.8%.
- Operating profit was 11%, up from 9% in 2009