Friday, March 02, 2012

Momentum converts to paid newsstand magazine

Momentum, the Vancouver-based cycling lifestyle magazine has converted from being mostly controlled to being a paid bimonthly newsstand publication. beefed up by 40 pages and with a $4.95 cover price. The first newsstand issue was released March 1. It will continue to have a digital edition.
“Our small team has worked incredibly hard to bring Momentum Mag to the 100-page newsstand magazine that it is today,” said publisher Mia Kohout, quoted on the Bicycle Retailer website. “It is exciting to see the bike industry take more interest in city riding, commuting and, most importantly, women. We feel our publication is starting to show its potential as the leading lifestyle magazine in the cycling marketplace and we are even more excited about the path ahead.”
 Kohut said that the redesign of the magazine has increased advertising revenue 100%  since March 2011.
Until now, according to the magazine's media kit, the magazine has distributed 15,000 copies in Canada and 25,000 in the U.S. The total newsstand draw has been 6,000. Its rate card is not available online.

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