Monday, April 09, 2012

Former French Vogue editor to launch all-spread magazine come September

The former editor of French Vogue, Carine Roitfeld, is to launch a biannual English language fashion magazine branded with her own initials, and that is all spreads, no front-of-the-book and only longer-form articles.
 “I hope people will want to keep it —trendy and timeless at the same time,” she said of CR, which is the name that will be scrawled in handwritten form across the cover. 
The slightly oversized magazine will  have an initial press run of 50,000, half of which will be in Europe, the rest in North America and Asia. The first 288-page issue, due out in September, is projected to have more than 100 pages of advertising and to carry a cover price of $9.95. Its headquarters will be in New York. Roitfeld left French Vogue in January 2011 under strained circumstances. A story in WWD said
She brushed off suggestions that the launch of CR represents a form of revenge, given that her exit from Condé Nast was cloaked in intrigue.

Vogue is a very beautiful magazine, an institution, and I learned so much working there,” she said. “You can’t put yourself into competition with a magazine like Vogue; you have to create something new, something different.

“The page has been turned,” she continued. “It’s time to find something new, something fresh — for me and for the readers.”

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