Thursday, April 12, 2012

TC Media launches Fresh Juice in collaboration with Loblaw

TC Media has launched Fresh Juice, a multi-platform publication distributed in collaboration with Loblaw Companies Limited. The six-issue print magazine will be mailed to 325,000 of Loblaw's customers and the total print run is 425,000 copies; in addition, there is a digital edition, an online site, a weekly e-newsletter and presence on Facebook (Facebook/FreshJuiceCA), Twitter (twitter@FreshJuiceCA) and Pinterest.
The venture is intended to deliver health, food and fitness information, including recipes. 
"We are very excited to share Fresh Juice with consumers and our advertising partners," said Lynn Chambers, group publisher with TC Media. "We certainly appreciate how busy Canadian families are and Fresh Juice is about helping people make the right decisions quickly and easily....
"Our affiliation with Loblaw makes sense on so many levels. Loblaw has an opportunity to reward its customers and we have the invaluable opportunity to get this fabulous new brand into the hands of a highly targeted and engaged audience."
The magazine will be on major newsstands across Canada for a special introductory price of $2.99 (regular $3.99) and a full year subscription will be $19.95.
The new publication was announced in November, soon after Transcon (TC Media) announced the closure, after 45 years of publication, of Homemakers magazine.



Anonymous Anonymous said...

Have you SEEN this thing? Ugh. If there was an award for ugly magazines... this thing would be a shoe-in for first prize. It looks like it was designed by the guys in the mail room (no offense mail room guys)

11:50 am  
Anonymous Anonymous said...

This magazine is amazing! One of the girls at the office brought it in. There are so many recipes I would like to try. I would like to subscribe to this magazine, but cannot find a way to do so. I prefer a hard copy.

Regarding the cover; it is bright and welcoming to those of us who care about what we eat.

12:40 pm  
Anonymous Anonymous said...

Good magazine. Tried to get my free subscription but as with many things Loblaws....request won't see the light of day!!! Oh, well, Loblaws loss!!

9:35 pm  

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