TC Media has launched Fresh Juice, a multi-platform publication distributed in collaboration with Loblaw Companies Limited. The six-issue print magazine will be mailed to 325,000 of Loblaw's customers and the total print run is 425,000 copies; in addition, there is a digital edition, an online site www.freshjuice.ca, a weekly e-newsletter and presence on Facebook (Facebook/FreshJuiceCA), Twitter (twitter@FreshJuiceCA) and Pinterest.
The venture is intended to deliver health, food and fitness information, including recipes.
"We are very excited to share Fresh Juice with consumers and our advertising partners," said Lynn Chambers, group publisher with TC Media. "We certainly appreciate how busy Canadian families are and Fresh Juice is about helping people make the right decisions quickly and easily....
"Our affiliation with Loblaw makes sense on so many levels. Loblaw has an opportunity to reward its customers and we have the invaluable opportunity to get this fabulous new brand into the hands of a highly targeted and engaged audience."
The magazine will be on major newsstands across Canada for a special introductory price of $2.99 (regular $3.99) and a full year subscription will be $19.95.
The new publication was announced in November, soon after Transcon (TC Media) announced the closure, after 45 years of publication, of Homemakers magazine.