Ontario Bar Association unveils its new magazine JUST.

The Ontario Bar Association has unveiled a virtually new publication called JUST. for lawyers in Ontario. The six-times-a year magazine (tagline: "For people with a calling") was unveiled Wednesday night at a reception at the Trump International Hotel on Bay Street in Toronto.

The OBA has been producing a house-organ style publication Briefly Speaking for its members for 33 years and since 2006 it has been a magazine. But based on readership research it has repositioned and completely redesigned it to provide a balance of industry and lifestyle content. The relaunch process has been directed by editor Catherine Brennan and the rebranding and new design was done with the assistance of Espresso Inc. The art director is Janet Weldon. Part of the magazine's content is written mostly by practitioners and is bilingual, French and English; in French, the magazine is called JUSTE.

"JUST. is the only legal magazine that specifically targets Ontario lawyers," said a release. "As the voice of Ontario's legal profession, the OBA draws upon the diverse expertise of its membership to provide content that is interesting and relevant.

"We talk to our readers as people, not just lawyers, and get that there's more to the industry than the everyday workday. We are enlightened, engaging and relevant, committed to being the only magazine for all things legal in Ontario."

The print edition has a controlled distribution of 18,000 including 17,000 lawyers, judges and law students across Ontario who are OBA member. A digital edition is available at JUSTMAG.ca, and through a mobile application; the publication will be available as a tablet edition in June for Apple and Android devices.
A one-time, full-page ad in the magazine is $3,025.