Friday, May 18, 2012

Quote, unquote: On the mistaken pursuit of counting customers

"Publishers willing to sell a magazine like Wired, Vanity Fair or GQ for a mere $5.00 for the entire year, need to blame no one but themselves if their newsstands sales are declining.  For the magazine industry to survive and thrive we have to start charging the fair value for the content and experience magazines deliver, whether on the newsstand, digital or by subscription."
-- Samir "Mr. Magazine" Husni, writing about a business model where magazines sell themselves for practically nothing.


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