Folio:, the valuable U.S. website for magazine professionals, is immediately launching a fairly tough paywall. Editor Bill Mickey outlined how the paid access model will work in a note to hitherto unpaid online subscribers.
Here's the way it will work: Each month, you'll get to read eight stories on a complementary basis. You'll be reminded as you get closer to the eighth report. After that, you'll be given the option of buying an annual subscription to Foliomag.com for $69.95. Alternatively, you can gain full access to the site on a monthly basis for $14.95.
As a leader of the digital-content marketplace, we need to adapt to the changing times. Our new format allows you, our most loyal customers, to choose the level of information you need.