Eric Schneider, who brought Redwood Custom Communications under the TC Media umbrella in 2008, is leaving the organization as of September 14. Schneider was Senior Vice President, Marketing Solutions & Customer Engagement.
It was after being bought by TC Media that Redwood was rebranded as Totem Brand Stories, which it is now.
“It’s a privilege to have been at the helm of Totem for so many years and to have assembled such a talented, creative and dedicated team”, declared Schneider [in a release]. “I am proud that Totem continues to prevail with its unique positioning in the marketplace and that it is now established as a cornerstone of TC Media’s offering. Thanks to its team of seasoned leaders, I have no doubt that Totem will continue to thrive as part of the TC Media family. While this wasn’t an easy decision, as an entrepreneurial spirit, I feel like this is the right timing for me to move on.”
Redwood, later Totem, has been Canada's largest custom publishing and branded content companies since it was founded in 1998; Transcontinental Media (now TC Media) acquired it in a bid to expand its marketing communications offerings.