Elle Québec has record newsstand sales on strength of celebrity cover
Elle Québec (TC Media) credits an exclusive cover story featuring Véronique Cloutier (a popular French TV/radio personality) and Louis Morissette (actor, writer, comedian) for the magazine selling a brand record of 108,122 single copies of its August 2012 issue. According to a story on Masthead, the magazine's website ElleQuebec.com experienced a "significant increase" in visitors, with more than 450,000 page view in the day after the magazine launch.
Labels: covers, promotions
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