Quebecor's Sun Media reorganizing entire English editorial operations

Quebecor Inc.has appointed Eric Morrison as senior vice-president of editorial to reorganize the company's entire English language editorial operations -- newspapers, websites and broadcast channels. Morrison is the former president of The Canadian Press.

Pierre Karl Peladeau, president and CEO of Sun Media said in a company release

"This is an important step in Sun Media's drive to deliver high quality news to Canadians, both in the multimedia environment and via our established newspapers, which continue to be the foundation of our operations."

Morrison added:

"The driving principles are to be timely, accurate, in-depth and committed to delivering the information and answers Canadians want and need."

The reorganization of editorial will parallel similar changes to advertising and manufacturing. Peladeau said.

“Our objective is to create a powerful system that not only improves our editorial products but also structures our sales and operations systems to succeed in today’s media marketplace.”

The shakeup will inevitably impact magazine properties on the English side -- including those which were acquired from Osprey Media and Town Media several years ago and are under the umbrella of the Canoe Sun Media community newspaper group. These include Hamilton magazine, Kingston Life, Vines magazine, What's Up Muskoka, Niagara Magazine and Business London.

(Quebecor's TVA Publications is the largest publisher of French-language magazines in Québec, including general-interest and celebrity weeklies and monthlies.)