Friday, October 12, 2012

Counting the customers: CMC offers
circ audit seminar

The Circulation Management Association of Canada (CMC) is to hold a seminar on circulation audits and auditing that will be of particular interest to people on the circulation side of magazines and whose success depends on having reliable audience data (which means all of us). The panel will include 
  • Marian Robertson, manager marketing & sales, Audit Bureau of Circulations (ABC);
  • Jenn Lingle, manager, publisher relations, Audit Bureau of Circulations; and 
  • Tim Peel, vice-president CCAB, a division of BPA Worldwide
The seminar is on Wednesday, October 25 at the Academy of Spherical Arts, La Belle Epoch room, 38 Hanna Ave. Toronto,  starting a 1:30 p.m. CMC members pay $59; non-members $89. The seminar is followed by one of the CMC's well-known "socials" starting at 5 p.m.


Anonymous Anonymous said...

"The Circulation Management Association of Canada IS HOLDING a seminar on circulation audits and auditing" .

Should read
"The Circulation Management Association of Canada (CMC) WILL HOLD a seminar on circulation audits and auditing"

4:33 pm  
Blogger D. B. Scott said...

I think the item makes it very clear that the event will be held. And when and where. It might be argued that once they have announced their intention, they are holding it. But let's not quibble, though I wonder why you felt an argument with my grammar required anonymity.

5:24 pm  
Anonymous Anonymous said...

It was I who posted the grammatical correction.
I am Paul Doyle, should you wish to correspond.
My comment was "anonymous" because there are too many steps to identifying oneself on your comments section.
And I still disagree with you: present tense means that the event is currently under way; future tense means that it is planned for the future.

8:38 am  
Blogger D. B. Scott said...

For the question of present and future tense, I accept your view and will be more careful in future.

However, I feel the steps in comment posting are not very demanding: in your case, two. Click on Name/URL and type your name in the space provided (the URL is optional). Unlike many blogs, I allow anonymous posting so that people can discuss matters frankly that are sensitive or career- threatening. I also moderate all comments to screen out abuse.

12:25 pm  

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