Lisa Tant, former EIC of Flare, joins upscale retailer Holt Renfrew

Lisa Tant, the former longtime editor-in-chief of Flare magazine, a 16-year employee of Rogers  and recently (for only four months) publisher of Hello! Canada, is leaving the business to join the upscale retailer Holt Renfrew as its  vice-president, fashion editor (a newly created position). According to a story in Marketing magazine, Tant will promote Holt Renfrew on social media, an area she championed during her time at Flare (and which got her into big trouble when she tweeted and broke Lady Gaga's embargo on release of information about her new perfume...no, really), reporting to senior vice-president of sales and marketing Alix Box, and work in partnership with the fashion direction, brand strategy and PR teams.

“We’re pleased to further extend Holt Renfrew’s market reach and voice through this exciting new role,” Box said. ”Lisa is a great addition to the team, with a proven track record of driving results through fashion media programs and content.”

Tant said in a release

“I am thrilled to join this extraordinary brand at such an exciting time. I look forward to partnering with a team of great talents to further enhance Holt Renfrew’s profile.”

 Related post:

• Flare fashionista Lisa Tant's busy, busy life