BPA changes, consolidates rules for digital editions

The board of circulation auditing agency BPA has done away with the requirement for continuous circulation of digital magazine subscriptions served through apps and mobile devices. It was one of several changes and clarifications BPA made, effective immediately, and supersedes a May 2012 announcement about determining qualified circulation. 

According to a story in Audience Development, the new, consolidated rules reaffirm that better disclosure will be required when there are shared media channels and require that BPA members will report the full amount collected for a subscription offer as the actual value of the subscription.

BPA members will also be allowed to use subscriber information gathered from any channel for purposes of magazine subscription solicitations -- including third-party sources like association lists, business information providers and directories. Such a rule change is of particular interest to business-to-business members.
A webinar discussing the new, amended rules broadcast Tuesday, is available online