Hearst magazines is launching a way for readers to react more seamlessly through Facebook to stories in their major titles. According to a story in Adweek, the magazine company is using a new platform called MagShare that makes browsing Hearst magazines' websites more interactive. Readers can react to articles using a list of preset actions (like "want" or "love"), which are then posted directly to their Facebook feeds. Personalized sidebars also let users see how their Facebook friends are reacting to each story and which stories are getting the most reactions overall.
"The main goal behind it was to build our social audience, to move beyond 'like' and ‘share’ and to integrate into the core Facebook experience," said Brian Madden, executive director of social media at Hearst Digital.MagShare was launched on the Cosmopolitan website over the weekend and will next be available on Marie Claire and Harper's Bazaar. Each magazine's reaction choices reflect that magazine's unique editorial voice.
For instance, Cosmo readers can "want," "OMG" or “WTF” a story, while Marie Claire readers can “want,” “love” or “try” it.