|Photo: Christophe Collette|
The quarterly will be sold on newsstands throughout the province starting targeting "passionate, active women who want to feel good about themselves, who treasure time with their families and have a zest for life."
"What an honour to have my own magazine!" said Véronique Cloutier. "An opportunity to capture the beauty of the world on the printed page, and to share favourite things, thoughts, small pleasures, it's just fantastic!"While the magazine will bear Cloutier's nickname, the actual ownership, publishing and content creation rests with TC Media. Cloutier is described as the inspiration and "muse-in-chief" for the magazine brand. VÉRO will be headed by Sylvie Poirier, former editor-in-chief of a number of high-profile women's magazines such as ELLE Québec.
"VÉRO magazine is a natural fit for us and will enrich our portfolio of publications for women by showcasing the unique personality and values of Véro, one of the most respected and admired women in Quebec," said Lise Paul-Hus, group publisher and VP, consumer solutions Montreal for TC Media in a release. "We are very pleased to launch this magazine, which is sure to become staple reading for the women of Quebec, an opportunity to share special and intimate moments with Véro, and another way for her to engage with her audience. We greatly appreciate Véro's confidence in this project."