Thursday, April 04, 2013

Promotion is the key for magazines that win in newspaper competition

Newspapers, daily and community, often carry or create supplements or other things presented in magazine form. Often they are purely advertorial, such as tourism promotions, or focus on fashion and bridal; very occasionally they are magazines that could stand on their own. 
Newspapers Canada runs a competition called Great Ideas, which selects " the most creative and innovative examples of newspaper marketing and promotion from daily and community publications across the country." It's interesting to see what were considered this year's winners in the Magazine category.

Daily Newspaper - Small Market (circulation up to 24,999)

  • First Place: G! Magazine - Heather Tedford, The Guardian, Charlottetown, PEI
  • Second Place: A Healthier You - Andrea Rosato-Taylor, Hugh Nicholson, Nanaimo Daily News, Nanaimo, BC
  • Third Place: Barkerville 150 Years of Gold - Norm Coyne, The Prince George Citizen, Prince George, BC
Daily Newspaper - Large Market (circulation 25,000 and over)
  • First Place: Westcoast Homes & Design - Pete Ryznar, Vanessa Pinniger, The Vancouver Sun, Vancouver, BC
  • Second Place: Kamloops Profiles of Excellence - Kevin Dergez, Keshav Sharma, The Daily News, Kamloops, BC
  • Third Place: Style - Carl Neustaedter, Jennifer Geleta, Ottawa Citizen, Ottawa, ON
Community Newspaper - (circulation up to 3,999)
  • First Place: Gulf Islander Visitors Guide - Lorraine Sullivan, Gulf Islands Driftwood, Salt Spring Island, BC
  • Second Place: Rossland Vacation Guide - Monika Smutny, Rossland News, Rossland, BC
  • Third Place: Discover Powell River - Kelly Davies, Powell River Peak, Powell River, BC
Community Newspaper - (circulation 4,000 to 24,999)
  • First Place: Tweed Magazine - Penny Sakamoto, Oak Bay News, Victoria, BC
  • Second Place: Coast Life Magazine Spring 2012 - Cathie Roy, Coast Reporter, Sechelt, BC
  • Third Place: The Review - Jim Parker, Peninsula News Review, Sidney, BC
Community Newspaper - (circulation 25,000 and over)
  • First Place: LOOK - Dee Dhaliwal, North Shore News, North Vancouver, BC
  • Second Place:  My City Community Guide - Susan Lanphear, The Abbotsford News, Abbotsford, BC
  • Third Place: Beautiful Beginnings Bridal Guide - Susan Lanphear, The Abbotsford News, Abbotsford, BC

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