Magazine world view: Motor Trend zooms; Foreign Affairs specials; Generation Mooch; #harmful

• Branded Content: Is It Better to Own or Sponsor? (Ad Age)
• Motor Trend Channel Passes One Million Subscribers on YouTube (Audience Development)
• Foreign Affairs Launches Special Collection for iPad (Folio:)
• Pippa Middleton offers Asian-themed dinner tips in Waitrose magazine debut (Guardian)
• Generation Mooch? Why 20-somethings have a hard time paying for content (paidContent)
• Amazon acquires book-based social network Goodreads (paidContent)
• Hashtags considered #harmful (Nieman Journalism Lab)
• Google Reader was a Google Pigpen product (Rex Hammock)