Calgary's Avenue magazine asking its readers to come up with new gelato flavour

Calgary's Avenue magazine has come up with a delicious promotional contest whereby its readers will create a new gelato flavour. Its partner is a Calgary "artisan gelaterie" Fiasco Gelato. The prize is not only the fame of having designed a new flavour, but free gelato for a year.

Entries may be submitted until midnight, June 30 and will be narrowed to six final flavours (manufactured by Fiasco) before the winner will be selected by a panel of expert judges including Jennifer Hamilton, executive editor and food critic at Avenue magazine; John Gilchrist, food critic and writer; James Boettcher, chief idea officer at Fiasco Gelato; Connie DeSousa, co-chef and co-owner of Charcut Roast House in Calgary; Sarah Crosbie of Q107’s Jeff & Sarah Show; Julie Van Rosendaal, food writer and critic; and Dan Clapson, food writer and critic.

The winning tasty creation will become an official Fiasco Gelato flavour in August, just in time for Avenue’s Best Neighbourhoods Block Party, where the Fiasco Gelato food truck will be on hand to showcase the Give us a Taste contest-winning flavour. The party is tentatively scheduled for Aug. 17.