PromCanada magazine to launch next fall

Toronto's Family Communications Inc., which produces Today's Bride magazine, is launching Canada's first prom magazine called PromCanada. It will first come out in November and have a circulation of 75,000 copies.

The European digest-sized book will be distributed on newsstands and through retail dress shops across the country. aimed at tapping into the estimated spending on the big night out, reported to be about $1,140 per family in the U.S.

“Before weddings, prom is a big deal. It is the closest a teen will get to their red carpet moment,” says Erin Dym, editor of PromCanada. “Prom is a major milestone and a time for teens to celebrate the next chapter of their lives. This magazine will be the first of its kind in Canada; we are working with teens as well as major players in the fashion and beauty industry to create a magazine that will excite, inspire and inform teens as they plan for their prom.”