Wednesday, June 05, 2013

Housing uptick in U.S. results in 9% monthly increase in ads in shelter magazines

A report from the Marketplace Economy blog on American Public Media says that the strengthening housing market has had a knock-on impact on shelter magazines in the U.S. (Presumably, that effect will also be seen in Canada.)
Kate Kelly Smith works with Hearst Design Group which publishes House Beautiful. She says the strong housing market means interior design magazines are selling more ads. Advertising Age says this month's issues have sold almost 9 percent more than last year.

"We'll we're a direct reflection of the market, so when there's an uptick in the marketplace, we can feel it across each and every part of our business," Kelly Smith says.

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