Wednesday, August 07, 2013

Quote, unquote: Talking about real money

"If you break down the numbers between print and digital revenue streams for magazines around the world you’ll also see double or high digit growth for circulation and for digital advertising figures. This is from a smaller base – but it is growing over time. What we were talking about ten or five years ago was minuscule. Now we are talking about real money."
-- Martha Stone, CEO of WNMN, giving a taste of her analysis of the digital magazine marketplace, which she has written for the FIPP World Digital Media Factbook and which she will be presenting to the FIPP Congress in Rome next month. 



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