|The new look|
[Below, you'll find a video where Adams and Muzzerall discuss the redesign.]
Along with a stronger and more modern cover flag, there have been considerable additions and changes to the content.
"Getting excited about a Contents page is kind of a magazine-geek thing to do, but it’s one of my favourite parts of the new design. The page is clean, reader-focused and makes bold use of photography—it embodies everything we’re trying to do with the new look," says Adams.
|The old look|
Concurrently, the magazine's website has been refreshed and made responsive so that it will display on any device. To celebrate the launch, the magazine has a scavenger hunt promotion. The letter "H" is hidden in various ads; readers who send in pictures of these spots are eligible to win a weekend a weekend for two at the Delta Halifax, dinner and tickets to the Neptune Theatre's production of A Christmas Carol in November.