Thursday, October 24, 2013

Quote, unquote: A scarlet letter?

"A very small group of people shouldn't over-police native advertising."
-- Brent Poer, president of LiquidThread North America, quoted by Ad Age , following American Society of Magazine Editors updated guidelines which says sponsored stories should not use the same font or graphics ad editorial articles. Poer said that setting native ads apart from editorial content was akin to putting a scarlet A on the posts.

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3 Comments:

Anonymous Anonymous said...

Um, just like a small group of people — police officers — are responsible for maintaining order and keeping our cities safe?

6:40 pm  
Anonymous Anonymous said...

Keep in mind, they are "guidelines", just a collective agreement from industry people who are offering publishers a standard to work from. Would it be more attractive to call them "best practices" as they do in other industries? That's really what they are. In fact, nobody is "policing" anybody. They, ASME, have no enforcement capacity

4:26 pm  
Anonymous Anonymous said...

I would guess Mr. Poer isn't too worried about the longevity of your media brand. But that's your call of course.

4:32 pm  

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