Tuesday, January 21, 2014

Quote, unquote: It's not being there, it's what you do when you arrive

"I have a theme this year, which might be strange coming from someone who runs a fulfillment company, but I think we’re going to start remembering we’re in business because we generate great content that large numbers of consumers find provocative, compelling and worth paying for. I think we need to focus less on the distribution mechanisms. It’s not so much about being there, it’s really about what do you deliver once you’re there."
-- Malcolm Netburn, chairman and CEO of CDS Global in a sponsored Q & A in Folio: [note: CDS Global advertises on Canadian Magazines]

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3 Comments:

Anonymous Anonymous said...

It's not clear who sponsored that Folio Q&A. If CDS sponsored it then, gosh, what a joke: company CEO interviews himself and industry mag runs it as "sponsored content" — is that what an ad is called these days? Oh gaaaawd.

3:28 am  
Anonymous Anonymous said...

Love it! Great quote from a great man. Malcolm is a wonderful, sincere person, and an excellent leader.

10:11 am  
Blogger D. B. Scott said...

I believe the Q & A was sponsored by CDS Global; a paid ad, in more traditional parlance.

11:46 am  

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