Tuesday, February 11, 2014

72% of Canadian consumer mags report replica editions; triple last year's

Interesting nugget from Marketing magazine, gleaned from the recently released Alliance for Audited Media data is that approximately 72%  of Canadian consumer magazines -- 50 of them -- reported producing digital replica editions in December 2013. The 125,000 circulation may account for only 1.6% of total paid, verified and analyzed nonpaid, but it is nearly triple what was reported for the same period ending December 2012. 

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