Time Inc. to accept bitcoin for some of its subs

Time Inc. has announced that it will now accept Bitcoin, the digital "virtual currency" in payment of subscriptions for some of its magazines. A press release said subs for Fortune, Health, This Old House and Travel + Leisure can be paid using the bitcoin wallet platform Coinbase.

“For a major publisher like Time Inc. to embrace bitcoin sends an important message to both its readers and to the broader media community,” added Brian Armstrong, CEO & co-founder of Coinbase. “In addition to providing consumers with an easy, convenient way to pay for their subscriptions, it also opens the door for Time Inc. and publishers like it to familiarize themselves with the Bitcoin technology and explore new applications across the industry.”