The Atlantic establishes Europe bureau to better serve is growing global audience

It's likely to be encouraging to people who believe in the impact of quality journalism that word comes from The Atlantic that it is  to create a European division in London. It is an expression of the record growth the magazine has been enjoying (single copy sales up 19% last year, total revenues up 18% and online growth to 33.7 million monthly uniques in February.)

Atlantic president Bob Cohn said

“More than one-quarter of our digital audience lives outside the United States,” says Cohn. “So we are already a global brand. This expansion means we’ll be creating more journalism from Europe for both U.S. and international readers, and bringing our lens on the world to more global leaders in business, finance, technology, culture and government.”

The new international bureau will be led by longtime national correspondent James Fallows. He and his wife Deborah Fallows, also a writer for The Atlantic, will move to London this summer. There will be a staff of 10.

“Our goal here is ambitious,” says Jeffrey Goldberg, editor in chief of The Atlantic. “We are hoping to bring Atlantic-quality journalism to a global audience in a very deliberate way. There is no one better to lead this effort than Jim Fallows, who understands in his bones the qualities that make a great Atlantic story, and whose desire for innovation and adventure is limitless.”