Friday, March 04, 2011

We hear your complaints about iPad prices and we'll raise them: Conde Nast

Conde Nast, in the face of some reader complaints about the cost of  iPad versions of such iconic titles as GQ and Vanity Fair, has decided to raise the price. According to a post on All Things Digital, the company used to let single issue buyers  have a discount on subsequent purchases, but it's discontinuing that so that prices will go from $2.99 to $4.99 for GQ and from $3.99 to $4.99 for Vanity Fair
The move is part of Conde’s decision to move those two titles, along with Glamour, from a digital publishing system it had built itself last year to one from Adobe. That’s the same system Conde already uses to publish Wired magazine and other titles, and it’s the one the publisher chose after a bake-off last fall.
The shift means Conde will stop supporting the existing apps for those three titles at Apple’s iTunes store, and will ask users to download new apps over the coming weeks.... 
Conde says the platform shift gives the publisher a chance to “reexamine pricing”, and that it now wants to sell all of its digital titles at the same price analog copies command at a newsstand. (Or close to it – both the New Yorker and Wired still sell for a dollar less at iTunes than their paper counterparts).


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