Wednesday, October 17, 2012

Traditional sources still continue to be Canadians' favoured way to get news

Canadians continue to turn to traditional platforms for their daily news, despite the impact of online and social media, according to a poll commissioned by The Canadian Journalism Foundation and conducted by Ipsos Reid. The results were reported by The poll found that 40% of Canadians consider themselves highly-engaged news consumers ("hyper newsies") who check frequently and use a number of different sources to keep up with the news.

Not surprisingly, national magazines don't figure very prominently as news sources, as the traditional newsmagazines have been eclipsed (some readers continue to refer to Maclean's as a newsmagazine, but it is more of a public affairs publication, providing context rather than a weekly summary of the news). As will be seen from the graphic below of news sources Canadians consult regularly, television plays a big part, as do community newspapers and magazines.
There is a sharp generational divide, though television newscast is the most popular platform across all age groups. The younger you are, the more likely you are to get news via online sources such as social media (53% Facebook, 20% Twitter.
The poll was conducted October 15 and 16 among 1,006 Canadians and is considered accurate within +/- 3.5 per cent)
The full tabular results can be obtained at


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