Friday, September 20, 2013

Halifax magazine unveils redesign

The new look
To mark its fifth year, Halifax magazine, published by Metro Guide Publishing, has unveiled a dramatic redesign, led by editor Trevor Adams and designer Beth Muzzerall.  The goal has been to provide a cleaner, more urban aesthetic for the 10-time magazine, says Adams in an editor's note.  

[Below, you'll find a video where Adams and Muzzerall discuss the redesign.] 

Along with a stronger and more modern cover flag, there have been considerable additions and changes to the content. 
"Getting excited about a Contents page is kind of a magazine-geek thing to do, but it’s one of my favourite parts of the new design. The page is clean, reader-focused and makes bold use of photography—it embodies everything we’re trying to do with the new look," says Adams.
The old look
The new design even allows more words on a page even though pictures are stronger and text flows naturally. Among the new features is a back-page column by Jack Florek, "an American expatriate who moved his family from New Jersey to Halifax, after a lifetime of yearning to be Canadian."

Concurrently, the magazine's website has been refreshed and made responsive so that it will display on any device.  To celebrate the launch, the magazine has a scavenger hunt promotion. The letter "H" is hidden in various ads; readers who send in pictures of these spots are eligible to win a weekend a weekend for two at the Delta Halifax, dinner and tickets to the Neptune Theatre's production of A Christmas Carol in November. 



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