Canadian Tourism ads target U.S. gays

Though it doesn't benefit Canadian magazines, it is worth noting that there is a concerted, government-sponsored advertising campaign going into U.S. publications, aimed at luring gay and lesbian couples to come north to get married. The first such ad appeared in Passport in May. According to a story in Pink News, an online site from Britain, the Canadian Tourism Commission has launched an integrated marketing programme that will also include sponsorship of lesbian, gay, bisexual and transgender (LGBT,) film festivals, the Human Rights Campaign and special events in select markets across the US.

"There are so many reasons to visit Canada. All travellers are welcome and any traveller can tailor a travel experience that is just right for them," said Susan Iris, vice president, US for the Canadian Tourism Commission. "We have great cities that offer everything from European charm to a modern fusion of culture, and all that is reflected in our food, shopping and atmosphere. We believe that is why so many people are choosing to come see Canada."