B magazine debuts

A pair of makeup artists and the Star Media group have partnered on a new, free monthly beauty, wellness and anti-aging publication called simply B Magazine, according to a story in Media in Canada. It launched last Friday with a primary target of women aged 25-55. The magazine's co-editors, Jayne Hobbs and Maddy Dennett, were founders and directors of the Canadian Network of Make-up Artists.

50,000 copies were distributed via Dreamboxes, Metro boxes and Gateway Newsstands. The mag will also be in selected salons and spas. The magazine will cover beauty (skincare, makeup, hair and nail care, salon and spa, and style and image); anti-aging (cosmetics, injectables, laser treatment, medical clinics, prescribed skincare, and paramedical services); and wellness (nutrition, health and lifestyle, fitness, and travel).