Monday, April 30, 2007

Online advertising in Canada tops $1 billion

Online advertising in Canada reached $1.01 billion dollars in 2006, according to a report by the Interactive Advertising Bureau of Canada. This is an 80% increase over the 2005 actuals of $562 million and considerably more than the IAB had predicted. The French market in Canada was about 21% of the total.

Display ads were responsible for 36% of the total, search 35%, classified and directory ads 27% and e-mail advertising 2%.

Already the IAB is projecting 2007 growth of 32% and says that it may take only two or three years to reach $2 billion (it took 13 years to reach $1 billion).

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3 Comments:

Blogger tom s. said...

Interesting, but I never understand big numbers. Any idea how $1 billion compares to other advertising markets in Canada? TV? Newspaper? Magazine?

11:51 am  
Blogger D. B. Scott said...

Good question. The total Canadian advertising market is just over $8 billion. Television has about $2.5 billion of that, newspapers about $2 billion, radio about a billion.

Canadian magazines are estimated to have over $1 billion in advertising revenue ($1.5 billion in total revenues). Consumer magazines have about $680 million as of 2006 and trade about $350 million.

12:14 pm  
Blogger tom s. said...

Thanks for the details.

I'm surprised at how big a portion online is already, and I guess it won't get smaller.

1:54 pm  

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