Business 2.0 closing

In recent months, there has been a lot of speculation about the magazine's future, based on its downward spiral in advertising support.
Reportedly, Time Inc. turned down an offer from Business 2.0 rival Fast Company (Mansuetto Ventures) to acquire the title and its list of 600,000 subscribers.
Advertising Age said the move had several interesting implications, including the possibility that the small business focus of Business 2.0 might enliven the rather ponderous Fortune. It said "the move is the first from Vivek Shah since he was named president of the Time Inc. Business and Finance Network in June. It wouldn't be surprising if Mr. Shah had further moves planned, possibly including a reorganization of the struggling group."
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