Why Esquire editor is still editing a magazine

Well, that's one reason for redesign and innovation. Or three. As reported in Folio: online, David Granger, the editor of Esquire, told a magazine crowd in New York that he started to make major changes in the magazine because of a personal watershed.

Esquire editor David Granger loves magazines. But he doesn’t always love them. “F*ck, I’m still editing a magazine,” Granger told the crowd at New York's Marriott Marquee during the 2007 Folio: Show Tuesday.

That realization was a few years ago. Granger, he said, then became obsessed with motivating his staff to push the boundaries of the print medium. “Out of desperation, despair and despondency,” as Granger put it.

[That's a pic of Granger at the 2006 Ellie awards event.]