Precedent, a stylish mag for young lawyers, launches October 19

A new magazine aimed at young lawyers will launch in Ontario on October 19. Precedent: the new rules of law and style has been a couple of years in gestation and, for more than a year has been represented by a stylish and feisty blog called lawandstyle.ca. The intention of Editor and Publisher Melissa Kluger was always that the website would be a shakedown cruise for a print magazine.

"We’re shifting away from traditional trade-style law magazines — Precedent mixes law and lifestyle to create a publication that I hope you will read both for business and for pleasure," she says in a release.

The first issue contains legal news and gossip (like which Bay Street firms handed out interim bonuses this year — and why); profiles;fashion and style (like a glimpse into the home of a Toronto entertainment lawyer and a very sexy fashion story with lawyers as our models) and colulmns, including one by the very entertaining Fashionista who has been holding forth in the website for the past year. No fashion opinion unexpressed.

The magazine, which will debut with 20,000 circulation, uses controlled distribution. Lawyers in Toronto will find it on their desks on or about October 19. All other lawyers practising in Ontario are eligible for a free subscription on request.

The print launch will coincide with a new website that will carry the blog's favourite features and provide content from the magazine free online.

[Disclosure: I have been an unpaid advisor for this project.]