Then there was one; Financial Times to drop its "pay wall"

There were the Big 3 "pay wall" papers and now there is just one, and it's thinking about demolishing it. The Wall Street Journal may well drop its requirement for a paid sub to read its material online, once the deal closes for Rupert Murdoch to take it over. The Financial Times of London, one of the very first papers to create such a system, announced yesterday that it was doing away with it come mid-October. And, of course, the New York Times announced 10 days ago that it was making everything available online.

Magazine publishers are closely watching this rapidly evolving situation; for those who thought that they could construct a business model that had two streams of revenue, it's becoming evident that they will probably only be able to rely on one: advertising.