Split run cover pricing being used to evade dollar parity for magazines
Ever since the loonie soared to parity and beyond, compared with the U.S. greenback, Canadian purchasers have been demanding at least dollar parity, and quite rightly.
At first, retailers wound up eating the difference to keep customers sweet. Then, it seemed, publishers were grudgingly moving to get rid of the old "5.99 CAN, $4.99 US" cover prices. This would mean Canadian and U.S. purchasers of U.S. books and magazines would be paying roughly the same price.
But a friend of the blog tells us that at least one U.S. publishing company is now running two covers. The Canadian cover says "$5.99"; the American cover reads "$4.99" and Canadians continue to pay more, albeit secretly.
At first, retailers wound up eating the difference to keep customers sweet. Then, it seemed, publishers were grudgingly moving to get rid of the old "5.99 CAN, $4.99 US" cover prices. This would mean Canadian and U.S. purchasers of U.S. books and magazines would be paying roughly the same price.
But a friend of the blog tells us that at least one U.S. publishing company is now running two covers. The Canadian cover says "$5.99"; the American cover reads "$4.99" and Canadians continue to pay more, albeit secretly.
Labels: pricing, single copies
posted by D. B. Scott at
9:30 pm
3 Comments:
Crafty...and disgusting. Why is there no outcry?
I suppose there is no outcry because nobody was aware of it and proof of this practice is hard to come by.
Actually, proof would be very easy to come by. You look at the prices on a Canadian newstand and on the internet. And you start with the mags that only have a Canada price.
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